If you have an existing Customer Relationship Management (CRM) system, you can sync your contacts with EZ Texting.You can use different Keywords as you develop your database to establish segmented groups.Different groups may be segmented by the roles, interests, or location of your contacts.Contacts can be divided into groups so that your contacts only receive messages which are relevant to them.Sending Mass Text Messages to Different Target GroupsĪs your database grows, you'll want to send targeted text messages to smaller groups rather than the entire contact list. While our filled email inboxes tend to make us treat email as something we’ll deal with later, a text notification on our phone is read almost immediately. Why such a high percentage? We live on our phones and quite simply, text messages get read. An internal EZ Texting study recently revealed that the open rate for messages sent through the EZ Texting service is 98%, compared with just 21% for emails. One of the distinguishing factors of text messaging compared to other marketing channels is the extraordinary open rates. Sending a mass text message is as simple as logging in to a platform like EZ Texting, choosing a group of contacts you'd like to send to, composing your message, and scheduling it to be sent. Even sports teams use mass text messaging to send out game-day traffic information and score updates. Employers, restaurants, service companies, churches, and political parties send mass text messages to keep their contacts informed with relevant, helpful, timely and personalized information as a way of demonstrating their value to their audience. Mass text messaging is sending a Short Message Service (SMS) message simultaneously to thousands of phones using a bulk SMS service provider. What is Mass Text Messaging & Why Use It?
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